DoSocial.me is a social media management agency that works with dental clinics worldwide. We create your posts, run local Facebook and Instagram ads to people near your clinic, and turn the attention into appointment requests. Plans start at $350 a month with no contract and a 30-day money-back guarantee. Ad spend is separate; we recommend at least $150–$300 a month.
Most dental clinics already have a Facebook page and an Instagram account. The problem is that posting a few photos of the team rarely fills the appointment book. Social media management for dental clinics is about connecting three things: content patients trust, ads that reach people near you, and a simple way to book.
This guide explains what that looks like in practice, what it costs, and what we do for our own dental clinic clients.
Why social media matters for dental clinics
Choosing a dentist is a trust decision. Before booking, many patients look the clinic up, read what others say and check whether the place looks modern and friendly. Research on dental patients shows how much of that now happens on social media.
| Source | Finding | What it means |
|---|---|---|
| JMIR (2018) | 36% | of 460 surveyed patients had searched for their dentist on social media |
| JMIR (2018) | 83% | of surveyed dentists felt social media marketing is more efficient than traditional marketing |
| JIAPHD (2022) | 62.4% | of participants said written experiences and criticism about dental care on social media affect them; almost half said a dentist's account activity affects their choice |
| BMC Oral Health (2025) | 552 patients | Seeing a dentist's previous cases on social media influenced the choice of dentist, especially for women and Instagram users |
These are academic surveys from different countries and years, not one global figure. Together they point the same way: patients check dentists on social media, and what they see there affects who they book with.
A real clinic result
Stile Smile Clinic, a dental clinic in Georgia, works with us on content, ads and targeting. Here is what they told us:
“Our clinic started receiving appointment requests directly from social media. They handle everything — content, ads, targeting — and we just focus on our patients.”
Stile Smile Clinic · Dental clinic · GeorgiaThat is the goal for every clinic we work with: the dentists treat patients, and social media brings in new ones.
What we do for dental clinics
Content that builds trust
Team introductions, treatment explainers, patient reviews and (with consent) before-and-after cases, designed for your brand.
Local ads
Facebook and Instagram ads shown only to people within driving distance of your clinic, for the treatments you want to grow.
A clear way to book
Every post and ad leads to one next step: a message, a call or your booking page. No dead ends.
Reputation management
We monitor comments and reviews and respond professionally, so one bad comment does not cost you ten patients.
Page design & optimization
Opening hours, address, treatments and contact details set up correctly on every profile.
Monthly report
How many people saw you, messaged you and asked to book, and what we change next month.
What is included depends on your plan: monthly reports, page design and retargeting start on Premium; reputation management and a dedicated account manager are included in Max. See the full list on our pricing.
What dental clinics should post
Before-and-after cases
The most persuasive content for cosmetic treatments, veneers, whitening and orthodontics. Always with the patient's written consent.
Meet the team
Short videos of your dentists and staff. Nervous patients book with people they feel they already know.
Treatment explainers
What happens during an implant, how long whitening lasts, what Invisalign costs. Answer the questions patients ask at the front desk.
Patient reviews
Real feedback turned into simple graphics or short clips. Reviews matter more to patients than anything you say about yourself.
Offers and reminders
Check-up reminders, seasonal whitening offers, new-patient packages. Each one with a clear way to book.
Want more appointment requests?
Plans from $350/month. No setup fees, no contracts, 30-day money-back guarantee.
How ads bring new patients
Posts build trust with people who already follow you. Ads are what reach new patients. For a dental clinic, the setup is simple:
Target by distance
Show ads only to people who live or work near the clinic. Someone 50 km away will not book a check-up.
Promote one treatment
One ad, one treatment, one offer. "Free consultation for implants" works better than "we do everything".
Make booking easy
Send people to Messenger, WhatsApp, a call button or your booking page, wherever your team answers fastest.
Retarget visitors
People who watched your video or visited your site see a reminder. Most patients need more than one look before booking.
What it costs
Our plans are the same for every industry, with nothing hidden. All plans are monthly, can be cancelled anytime and include a 30-day money-back guarantee on the service fee.
| Plan | Price | Posts | Platforms | Good for |
|---|---|---|---|---|
| Mini | $350 / mo | 2 per week | 2 | A single-chair or new clinic starting with Facebook and Instagram |
| Premium | $750 / mo | 3 per week | 3 | Established clinics that want a steady flow of new patients |
| Max | $1,550 / mo | 7 per week | 4 | Multi-chair clinics and cosmetic practices growing fast |
Full feature list on our pricing. Ad spend is a separate budget you control directly; we recommend at least $150–$300 a month. Refund terms for the first 30 days are in our refund policy. For market prices, see our guide to social media management cost.
Common mistakes clinics make
Posting without ads
Organic posts mostly reach existing patients. Without ads, new patients rarely see you.
No way to book
A beautiful post with no call button or booking link loses the patient at the last step.
Slow replies
A patient who messages and waits a day often books somewhere else. Fast answers win appointments.
Patient photos without consent
Always get written permission before sharing any patient image, and follow your local rules.
Run a different kind of business? See how we work with moving companies.
Social media management for dental clinics: FAQ
How much does social media management cost for a dental clinic?
At DoSocial.me, plans start at $350 a month for 2 posts a week on 2 platforms, with paid ads management included. Premium at $750 a month adds page design, monthly reports and retargeting. Ad spend is separate; we recommend at least $150–$300 a month.
Which social media platforms are best for dental clinics?
Facebook and Instagram for most clinics, because they combine local targeting, before-and-after content and direct messages for bookings. TikTok works well for cosmetic and orthodontic treatments aimed at younger patients.
Can social media really bring new patients to a dental clinic?
Yes, when posts are combined with local ads and a clear way to book. Our client Stile Smile Clinic started receiving appointment requests directly from social media.
Can we post before-and-after photos of patients?
Only with the patient's written consent, and following the advertising and privacy rules of your country and dental association. We help you set up a simple consent process before any patient content is published.
How fast will a dental clinic see results from social media?
Paid ads can bring messages and booking requests within days of launch. Organic reach builds over two to three months. We onboard most clinics within 24–48 hours.
Do you work with dental clinics outside the US?
Yes. DoSocial.me works with dental clinics worldwide, including our client Stile Smile Clinic in Georgia. Content and ads can be run in your local language.
Is there a contract?
No. All plans are monthly and can be cancelled anytime. New clients can request a refund of the service fee within 30 days, as set out in our refund policy. Ad spend paid to Meta is not refundable by us.
Who replies to patient messages and comments?
We manage comments and reputation; booking messages go to your team, because only your clinic can confirm appointment times. We set up quick replies so no inquiry waits.